Resist Comfort
Resist Comfort
From co-writing the 2009 Superbowl spot, to spoof videos that fueled the fire, to Facebook Initiatives and countless banners, I was the Digital Creative Director for E*TRADE. Voted "Favorite Campaign" by the Wall Street Journal and NY Times, 24 million YouTube hits in just months, and a lawsuit from Lindsay Lohan, this is a true advertising baby success story.
