Ron Ceballos
Ron Ceballos
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Oreo / Daily Twist

Commemorating the last 100 years of Oreo in print, we set about modernizing the brand with a campaign featuring 100 days worth of topical content in the social space.

"Real-time marketing" having never been done before this campaign, Oreo became a fixture in the press, earning praise and mention from outlets like the New York Times, Huffington Post, Mashable, ABC News, CNN and BuzzFeed. These and thousands of other placements produced more than 230 million earned media impressions. 

* CANNES LIONS - Grand Prix Cyber / CLIO AWARDS / FACEBOOK STUDIO AWARD / EFFIE AWARDS / WEBBY AWARDS

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