Client: Canon
To harness the passion of millions of photography enthusiasts, we came up with the idea to hold the first ever user-generated photo contest to inspire a Hollywood short film. With director Ron Howard at the helm, close to 100,000 photographers participated in this 3 week contest. So far, millions have viewed the production, and the film hasn't even come out yet. Stay tuned...
Client: Grey
During the 2008 presidential election between Barack Obama and John Mccain, the race debate heated to a boil, and we wanted to make a statement: "Let the issues be the issues." 4 days before the vote, we released this image with $0 media dollars behind it. It was viewed by 57 million in that time. I also got us on CNN and was featured on the Rick Sanchez show for a roundtable discussion on race and politics.
Client: DirecTV
To further the Opulence integrated campaign, we created a microsite starring the infamous Petite Lap Giraffe featured at the end of the spot. petitelapgiraffe.com had received over 10 million visits from over 156 countries with no $ media dollars in a little over a week.
It was also shortlisted at the 2011 Cannes Lions in the Cyber category.
Client: HESS
How do you take a 26 year client relationship to the next level? You create their first Facebook game, launch it on iPhone and iPad 10 days before Christmas* and give it away free across all platforms.
Introducing, HESSJet. The first multi-platform game for Grey and the first real-time head to head game on Facebook.
HESSJet used display, in-store, social outreach and the famous toy truck Hess sells...and sells out of every year, for advertising.
*iPad and iPhone game launched Dec. 15, 2010.
Listed as one of the 10 Most Downloaded iPhone/iPad games and top 3 in its category via Apple.
"HESSJet" was featured on The FWA as Mobile Of The Day.
Client: Diageo / Ketel One
The internet is full of the extraneous.
Our challenge:
Enhance the experience for the Ketel One aficionado online and increase consideration of the brand offline.
Our pitch winning campaign was to bespoke the internet and create online curation that led to tailored offline experiences only Ketel One could bring you.
Client: Diageo / Don Julio
How do you take the unknown lost king of Tequila and reintroduce him to a new generation of Americans? You create the world's first Youtube generated feature film directed by heavy hitter Robert Rodriguez. The cast, the crew, even the designs to the movie posters will be harvested from the thousands of passionate fans of this world-wide campaign.
Client: NFL
The NFL is the only place to get authentic Fantasy football. Our challenge was to increase the NFL Fantasy membership by 350k.
So, we invited all 6 million NFL Facebook fans to the NFL's first Facebook app that allowed you to sign up and manage your NFL Fantasy League on Facebook.
We let you pick your team and then take a team photo with your Fantasy team line-up.
We supplied NFL-only insights directly from the actual players. And Twitter feeds directly from them as well.
We allowed you to see how others in your league were doing.
We gave you the ability to see NFL only content.
We let you talk smack to actual NFL players.
And we gave you a mobile app, so you could take all of it with you.
Because, if you want the NFL. Go to the NFL and if you want Fantasy Football, where else would you play but the NFL?
Client: E*TRADE Financial
From countless banners, to Facebook Initiatives to viral videos, even scripts that were top 3 in the running for the Superbowl spot, I was the Digital Creative Director starting in 2008, through 2010.
Voted "Favorite Campaign" by the Wall Street Journal and NY Times, 24 million YouTube hits in just months, and a lawsuit from Lindsay Lohan, this is a true advertising baby success story.
