My boss gave me 24 hours to write, edit and produce this. I wrote this piece in the morning, and with some help from my good friend Zen Rosenthal, had this piece put together in 22 hours.
I wanted to inspire my creative teams with a mood manifesto for the possibilities of what 23andMe can do (a pitch we were going into). This is what I wrote, designed, and edited.
Every once in awhile I get drunk on scotch and pass the time writing haikus.