Resist Comfort
Banfield Pet Hospital is the largest general veterinary practice in the U.S. with more than 3,600 veterinarians and more than 1,000 hospitals across the country. With pet adoption on a dramatic rise, Banfield saw the opportunity to help pet owners ensure that they were investing in quality, preventative care for their pet’s unique needs.
We worked closely with the Banfield teams to bring to life a relatable strategy and content execution that elevated the joy of pet parenthood in a fun and informative way with a younger, fresher brand refresh that moved at the speed of social. We created “After Party,” the talk show for pet lovers. Inspired by transforming a Banfield hospital into a late night talk show set, we developed the brand’s first original content series and always on social programming. The effort included brand and consumer strategy, visual identity, content production and social media management.