During the 2008 presidential election between Barack Obama and John Mccain, the race debate heated to a boil, and we wanted to make a statement: "Let the issues be the issues." 4 days before the vote, we released this image with $0 media dollars behind it. It was viewed by 57 million in that time. The piece got us on CNN and I was featured on the Rick Sanchez show for a roundtable discussion on race and politics.
Tragedy struck the Sikh community in Oak Creek, Wisconsin, when a lone gunman open fire inside a temple, killing 6 people. That's when Gurbaksh Chahal decided he wanted a national television PSA denouncing violence and hatred. We delivered the spot in 2 weeks.
The night before World's AIDS Day, I collaborated with Bono, Alicia Keys, famed photographer Kristen Ashburn, and Patrick O'Neill of Absolut fame to create this music video to benefit The Keep a Child Alive Foundation.