Resist Comfort
For 50 years, HBO has broken new ground and elevated the landscape of TV in film, documentary, drama, comedy, news, and sports. Through its award-winning storytelling, HBO has introduced the world to characters and storylines that have captured the spirit of popular culture and remain relevant today.
This pitch-winning work launched the “Fifty Years of Firsts'' campaign, which celebrated the first premium network’s culture-defining legacy. A multi-faceted campaign which included a 50th anniversary logo, social videos, content, talent engagement and creators was brought together to highlight the very special, many “firsts” throughout HBO’s history.
This campaign deepened our relationship with MAX, helping them launch their rebrand efforts, as well as becoming agency of record for the African American platform initiative, Scene in Black.
We then took it up a notch and launched an influencer / creator campaign for more organic reach. We collaborated with influential TikTok creators, who all used their unique talents to reimagine their favorite moments from HBO history.
Reenactments, style videos, recipes and more were created to bring more visibility to the unique culture that HBO has created in its 50 years of delighting fans.